Analysis of current situation of Chinese pepper export trade 7

四、Measures to enhance China's pepper export trade

Enterprise aspect

2.1 Establish a sound quality management system
Enterprises should ensure that the relevant quality standards and regulations are followed in the production process of chili peppers, and scientific and reasonable production processes and technologies are adopted to ensure the stable and reliable quality of products. At the same time, establish a traceability system, strict inspection of raw materials and products, timely detection and elimination of potential quality risks. Strengthen food safety management: establish a sound food safety management system, strengthen staff training, and improve staff food safety awareness and quality. Strengthen the hygiene management and risk control measures at the production site, and regularly conduct food safety risk assessment and monitoring to ensure that products meet international food safety standards. Strengthen cooperation with foreign food inspection and quarantine institutions: Chinese pepper export enterprises can actively cooperate with foreign food inspection and quarantine institutions to jointly develop inspection and quarantine standards and procedures, and provide comprehensive certificates and test reports. Through cooperation with foreign food inspection and quarantine institutions, the credibility and acceptability of export products will be enhanced, and the quality and safety of products will be further improved.
In short, creating a sound quality and food safety management system is the key to deal with quality and safety issues. Only by constantly improving their own management level and product quality, strengthen international cooperation, in order to provide consumers with safer and higher quality products, win the trust and recognition of the international market.

2.2 Correctly respond to market competition pressure
In order to cope with the pressure of market competition, improving product quality is the key, including selecting suitable planting land and planting technology, strengthening quality testing and supervision, and ensuring that export products meet quality standards and certification requirements. Second, innovative research and development is essential to improve competitiveness. Through the introduction of advanced varieties and planting techniques, the quality and yield of chili peppers are improved, while new chili products are developed to meet the needs of different markets. In addition, expanding market channels is also an important strategy to cope with competitive pressure. Strengthening cooperation with domestic and foreign trade partners, actively participating in international trade exhibition and promotion activities, opening up emerging markets, and improving brand influence can help Chinese pepper export enterprises gain advantages in the competitive market. All in all, Chinese pepper export enterprises are facing fierce competition in the global market. By improving product quality, innovating research and development, expanding market channels and other strategies, Chinese pepper export enterprises are expected to achieve better results in the competitive environment.

2.3. Brand building and marketing
In the competitive international market, brand building and marketing promotion are the key to enhance the competitiveness of chili products. China can enhance product awareness and reputation by creating a brand image with pepper characteristics. On the one hand, Chinese pepper can be distinguished from pepper products from other countries through unique brand logos, slogans and packaging, so that consumers can quickly identify and choose Chinese pepper products. On the other hand, Chinese pepper can be promoted to more international buyers and consumers by holding brand promotion activities and participating in international food exhibitions and exchanges. At the same time, the use of new channels such as the Internet and social media marketing is also important. With the rapid development of the Internet, China can use tools such as e-commerce platforms, social media and search engines to carry out online marketing. A special e-commerce platform can be established to provide convenient channels for international buyers to buy, and attract more international consumers through high-quality product information and services. In addition, social media platforms can be used to increase consumers' interest and understanding of Chinese chili by Posting content such as cooking tips, recipes and nutritional knowledge about chili. Marketing can also be achieved by expanding product sales channels. In addition to traditional trade and export channels, China can actively explore new markets and find new sales opportunities. Partnerships can be established with international retailers, wholesalers and agents to introduce pepper products to more international markets. In addition, opportunities such as international exhibitions, trade fairs and business visits can be used to strengthen contacts with international buyers, establish good cooperative relations, and improve the share and competitiveness of pepper products in the international market.

2.4. Strengthen technological innovation
Through innovative technology and processing technology, increasing the added value of pepper products is an effective way to increase the export income of pepper. China can increase the deep processing of chili products and develop more high value-added products, such as chili powder and chili oil, to meet the needs of different consumers. At the same time, focusing on the improvement of product quality and standardized production will help enhance the competitiveness of products and further enhance the status and influence of pepper export trade.